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INDUSTRY: SMART HOME
Aquascape is one of the largest North American producers of premium ponds and water gardening supplies. They invented a low-maintenance ecosystem pond approach to designing, building, and maintaining water features that rely on a natural balance of circulation, filtration, plants, fish, rocks, and gravel to ensure sustainability.
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Aquascape was looking to implement IoT technologies to offer a better experience to their customers and optimize their business processes.
Among their key goals were:
The Aquascape team did not have IoT expertise in-house, therefore was looking for a reliable IoT platform and development partner to optimize their costs and shorten the time to market.
Aquascape chose Blynk over other well-known IoT platforms for the quality of the platform and for the unparalleled value for money, our offering represented.
As of today, Aquascape has already launched multiple products with Blynk, including a smart plug, autodoser, smart thermometer, smart color lamp, and smart pump.
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Intelligent Thermometer, for example, not only provides Aquascape customers with real-time water temperature data, but also sends context-aware notifications with important information on water features maintenance.
One of the upcoming Aquascape’s Blynk-enabled IoT products is a Smart Pond Dosing System XT. It allows feeding chemicals, beneficial bacteria, and other water treatments into ponds in small quantities to keep the water clear and adjust the hardness. Here the system can monitor whether treatment stocks need to be replenished and send notifications to users based on results offering to buy chemical products directly from them.
As Smart Pond Dosing System XT is more technically advanced and also to get the workload off the Aquascape team Blynk Studio built the firmware and some product-specific features for this product.
Interoperability is the holy grail of connected products. With the Automation feature of the Blynk IoT platform, customers can create their own automation scenarios, where devices can turn on or off based on the time of day, day of the week, or even at sunset or sunrise. Through Blynk Aquascape devices can interact with each other. For example, when the pond temperature reaches a certain level, the color of the garden lights changes to red.
Now we are implementing a powerful and easy-to-use IoT software to help keep track of their products and deliver the best end customers experience.
The Aquascape marketing team can use a personalized approach to end customers with a new direct communication channel that has been established. They can send customized notifications based on products and other contextual data on a device state, recommendations on system usage, and keep an ongoing communication.
All devices' metadata like geography, when the device was used, how long, and so on can be analyzed in Blynk Console and Blynk Apps.
In addition, the end-user device activation flow is powered by Blynk.Edgent - an out-of-the-box solution that allows configuring a seamless WiFi device provisioning flow without the need for extensive coding.
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James Crowley, Product Manager at Aquascape
We have been using Blynk software platform for the last 3 years with excellent results. Our clients love managing their devices with Blynk-powered mobile apps and we are continuously expanding our line of connected products.
