BLYNK IOT CASE STUDY

The Market. Wi-Fi connected Masterpiece by August&Wonder

INDUSTRY: ART AND LUXURY GIFTS

New Art For The Financial World

"The Market" is an interactive sculpture, that moves when money moves, it tracks indexes and cryptocurrencies. It uses WiFi to connect to fetch market data. Enchanted to change with the capital markets from Bull to Bear and back.

"Blynk was crucial in the creation and success of The Market Series A. Our developers had to make it simple for users to connect, set up and control the device. This means providing users a choice of iOS and Android apps for them to use, and a cloud-based backend management infrastructure."

Steve August
Founder & CEO of August&Wonder

From prototyping to product launch and beyond

1. Prototyping

Steve and his engineering team used Blynk apps for iOS and Android to build a prototype of The Market.

Apart from creating end-user experience, August&Wonder used Blynk to stream telemetry from device to smartphone and it helped them to fine-tune the mechanical movement and optimize battery life.


2. Customization

Together with August&Wonder, Blynk's engineering service team, Blynk.Studio, helped with developing firmware that would integrate connectivity and provisioning routines with hardware controlling code.

Blynk. Studio designers created unique design theme to reflect the luxurious feel of the app.

3. Launch

Apps for iOS and Android were published to the App Store and Google Play, ready to be downloaded by new clients. All devices are connected to a dedicated secure Business Cloud Server.

"The Market Series A" by August&Wonder got a lot of attention. It was recently featured by Touch of Modern and is now being carried by Hammacher Schlemmer - one of the largest online catalogs of unique gifts.

Components and services used in the project


Mobile app constructor

Drag-n-drop mobile application builder was used to create initial prototype, transform it into final user-experience, and become the final product.

Hardware Library

Blynk hardware API for ESP8266 chip was used for WiFi communication between devices, Blynk.Cloud, and mobile apps.


Blynk.Cloud for Businesses

A dedicated August&Wonder Business Cloud Server was launched to keep "all the dots" connected, store data, and provide user management.


Blynk.My

A special August&Wonder branded theme was applied to the apps together with app icon, company logo, fonts, and brand colors.


App Publishing

iOS and Android apps were published to App Store and Google Play and transferred under August&Wonder ownership.


Blynk.Inject

Blynk.Inject allows new customers easily connect The Market Series A to their home or office WiFi network. The activation process includes device provisioning, and is super easy to manage at scale on the manufacturer side.


Blynk.Faces

Blynk.Faces are designed for on-the-fly updates of the apps UI without re-publishing.


Blynk.R

Blynk.R module is responsible for the registration of new users, password management, transactional emails and user profiling.

Blynk.Air

Firmware over-the-air updates are used to update units after they have been delivered to customers.

Steve August

Founder & CEO of August&Wonder

Blynk's platform completely covered connected software for the team so they could focus on product design. Then Blynk.Studio helped to customize the look and feel and delivered branded apps to app stores. Blynk did the heavy lifting while the team saved time and money not having to build the apps from scratch.

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