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With the recent announcement that AWS IoT Device Management's Fleet Hub will be reaching end-of-life in October 2025, AWS customers are considering how best to navigate this transition. As Fleet Hub’s features are phased out, many AWS users are looking for powerful, cost-effective alternatives that can seamlessly take on large-scale IoT management and minimize the engineering and IT overhead that often accompanies such a migration.
Blynk is uniquely positioned as an alternative solution for AWS IoT customers needing an intuitive, scalable, and feature-complete IoT platform to manage extensive device deployments. In this article, we’ll explore why Blynk IoT platform might be the best next step for AWS Fleet Hub users and how it offers an efficient, all-in-one solution tailored to large-scale IoT needs.
What is Blynk & How It Works
Blynk is a flexible IoT SaaS platform that enables businesses to build and manage connected devices with reduced development effort. It provides a combination of cloud infrastructure, device management, and user interface tools that work together to simplify IoT deployments while allowing full customization. Key components of Blynk include:
- Data Handling & Visualization – Real-time data collection, storage, and visualization through dashboards with customizable widgets and reports.
- User & Access Management – Enables multi-tenancy with role-based access control (RBAC) for managing different types of users, including administrators, operators, and customers.
- Automations & Workflows – Allows users to create custom automations, alerts, and control logic through built-in automation tools, reducing reliance on backend development.
- Mobile & Web Apps – Makes it easy to configure and deeply customize beautiful, feature-rich apps without a line of code.
- APIs & Integrations – RESTful and WebSocket APIs for integrating with third-party services, enterprise systems, and cloud platforms like AWS IoT Core.
Blynk follows a low-code approach, providing pre-built UI components, and automation tools that accelerate development while still allowing businesses to extend and customize their solutions as needed.
Who Should Consider Blynk?
While Blynk provides the flexibility to build virtually any IoT solution, certain businesses benefit the most from its ready-made features. Companies that want to avoid the complexity of developing and maintaining a custom frontend, user management system, and automation workflows will find Blynk particularly valuable.
Blynk is ideal for businesses that:
- Were using AWS Fleet Hub and need a replacement for device management.
- Want to keep AWS IoT Core as their backend but avoid building a frontend from scratch.
- Need a faster and lower-maintenance way to deploy IoT solutions.
- Require mobile apps, user access control, and automation tools alongside AWS IoT Core.
Why AWS Fleet Hub Customers Switch to Blynk
AWS Fleet Hub offered a user interface for monitoring and managing IoT devices. With its shutdown, businesses are switching to Blynk as it not only replaces this functionality but also adds tools they would otherwise need to build on AWS. Here’s why they choose Blynk over developing from scratch:
- AWS Fleet Hub Functionality Out of the Box – Covering entire device lifecycle, from onboarding to maintenance and offboarding, including real-time insights into device health, status, and performance.
- Less Engineering Overhead – Blynk’s no-code/low-code IoT management tools eliminate the need for an in-house software development team to build and maintain a custom solution.
- Built-in IoT Features – Covering up to 90% of common IoT use cases, including real-time monitoring, automation, data visualization, and remote control for managing devices from anywhere—all without additional coding.
- Mobile and Web Apps Included – Unlike AWS, Blynk provides fully functional and highly customizable mobile apps for iOS and Android, giving teams and customers easy access to their devices from anywhere.
- Workflows and User Management – Including built-in tools for managing users, permissions, and access control, supporting multi-tenancy for businesses with different user roles, resellers, and installers.
- Turnkey integration – AWS IoT Core integration with Blynk with instant import of connected devices to Blynk and seamless data exchange, so devices stay connected to AWS while being managed through Blynk’s interface.
Why Build with Blynk + AWS Instead of AWS Alone?
While AWS Fleet Hub users need a replacement, many others face similar challenges using AWS IoT Core alone. Without a built-in frontend, user management, or automation tools, companies must develop these features themselves. Blynk offers a low-code platform that works alongside AWS IoT Core, providing these essential features out of the box while keeping the flexibility of AWS.
Using Blynk with AWS IoT Core Means:
- Faster Development – Instead of coding dashboards, user management, and workflows from scratch, Blynk provides pre-built yet customizable tools.
- Lower Maintenance Effort – AWS alone requires ongoing development and infrastructure management; Blynk reduces this by handling cloud infrastructure, UI, API, and platform updates.
- Built-in Mobile Apps – Unlike AWS, Blynk includes iOS and Android apps, saving the effort of developing a custom frontend.
- Flexibility Without Lock-In – Keep the power of AWS IoT Core while using Blynk for fast, scalable deployment without losing control over customization.
With the simple integration Blynk + AWS IoT Core allows businesses to move faster, reduce development effort, and scale efficiently—without sacrificing flexibility.
How to Migrate from AWS IoT Fleet Hub to Blynk
Migrating from AWS IoT Fleet Hub to Blynk involves integrating your existing AWS IoT Core setup with Blynk’s platform. Here’s a high-level overview of the process:
1. Set Up AWS IoT Core Integration in Blynk
- In the Blynk Console, Add AWS IoT Core Integration and provide the necessary credentials: AWS Region, IoT Endpoint, Private Key, etc.
2. Configure AWS IoT Core for Blynk
- In AWS IoT Core, create an IoT Policy from the template and attach it to the certificate.
- Set up MQTT Topics to publish device telemetry and receive commands from Blynk.
3. Link AWS IoT Devices to Blynk
- Create a Template in Blynk for each group of devices of the same type
- Map the AWS Thing Type to the Blynk Template in AWS
- Configure Datastreams in Blynk to receive uplinks and send downlinks aligning with the keys in the AWS IoT Device Shadow
- Import your devices to Blynk
Devices connected to AWS IoT Core will now send telemetry data to Blynk. You can use all Blynk’s tools to monitor devices, trigger workflows, and send control commands immediately. For detailed instructions and additional information, refer to AWS IoT Core Integration guide in Blynk’s official documentation.
Key Blynk Features for Large-Scale IoT Management
Scaling IoT requires more than just adding devices—it demands reliability, security, and efficiency across thousands of connected assets. Blynk architecture is designed with scale in mind, helping enterprises maintain control and compliance without unnecessary engineering complexity.
Scalable Device and Fleet Management – Blynk is built for real-time monitoring and centralized control for thousands of devices.
Enterprise-Grade Security and Compliance – SOC 2-certified platform with encrypted data transmission and role-based access control (RBAC).
Infrastructure for Large-Scale Deployments – Reliable cloud architecture for high-volume data processing and enabling data-driven decision-making.
Reduced Engineering Overhead – A ready-to-use platform that eliminates the need for enterprises to develop and maintain custom IoT management solutions.
Bottom Line
AWS IoT Fleet Hub’s shutdown means businesses need a new way to manage their IoT devices. Instead of building a custom solution on AWS, integrating Blynk with AWS IoT Core offers a faster, lower-maintenance alternative, especially for large-scale IoT management. With Blynk, businesses can keep AWS IoT Core as their backend while gaining a ready-made frontend, automation tools, mobile apps, and more—reducing development effort and time to market.
While Blynk’s AWS IoT Core integration is available to all plans, our team works closely with enterprise customers to ensure a seamless transition, custom configurations, and optimized workflows. If you’re looking for a tailored IoT management solution that fits your business needs, let’s talk.
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