Custom Roles: Control Who Can Do What in Your Organization

The Challenge with IoT Access Control

Managing access in large IoT deployments is rarely simple. Field engineers, contractors, system integrators, and partners all need different levels of visibility and control. Traditional role models force you into “all or nothing” choices:

• Too much access → security risks
• Too little access → collaboration breaks down

The challenge becomes even sharper for enterprises with distributed teams, external service providers, or white-label client deployments.

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Why Standard Roles Don’t Work for Real Teams

Most IoT platforms limit you to rigid defaults like Admin, Staff, User. These don’t reflect how real-world teams operate:

• Field technicians need device control, not billing.
• Contractors may require dashboard access, not user management.
• Integrators need provisioning rights, not sensitive data.
• Client partners need branded but restricted access.

With only binary choices, organizations either overexpose critical data or slow projects down. The result: friction, compliance gaps, and governance headaches.

Meet Custom Roles: Access Control That Fits How Your Teams Work

Custom Roles let you define permissions that map directly to real responsibilities. Instead of bending workflows into fixed boxes, you can create roles that match how your teams and partners actually operate.

Key Capabilities

• Custom Role Builder → Create new roles with a visual, no-code interface. Define exactly what each role can and cannot do.
• Granular Permission Matrix → Control access at the feature level: dashboards, devices, automations, organizations, and team management.
• Scalable Role Assignment → Apply governance across hundreds of users and external teams. Roles propagate automatically through your organization hierarchy.
• Organization-Wide Consistency → Set roles once at the root organization and they propagate down automatically, with the option to adjust at each level. Ideal for multi-tenant and white-label deployments.

Real-World Examples

• Consultancies → Contractor roles that allow device provisioning and troubleshooting without exposing billing.
• Enterprise Deployments → Field engineer roles with device control but no organization-wide access.
• System Integrators → Partner roles that enable dashboards and devices while preserving branded client experiences.

How It Works

1. Go to Organization Settings → Roles and Permissions.
2. Click New Role.
3. Define permissions in the matrix.
4. Invite users by email or CSV, then assign roles.
5. Apply across the hierarchy, roles propagate automatically.

You can create up to 9 custom roles per organization, rename existing roles (including defaults), and delete roles with safeguards that maintain data integrity.Type image caption here (optional)

Access Control Built for Enterprise, Designed for Simplicity

What makes Custom Roles different?

• Native Integration — built into Blynk, no external IAM.
• Visual, No-Code Setup — no policy syntax or coding needed.
• Multi-Tenant Ready — designed for B2B2C IoT use cases.
• White-Label Compatible — governance without losing branding.
• Compliance-Ready — enterprise-grade access control for regulated environments.

By contrast, other platforms solve this with rigid hierarchies, limited granularity, or external add-ons. Blynk takes a simpler approach: flexible enough for enterprise scale, simple enough for everyday use.

Watch the Demo

See Custom Roles in action in this 4-minute walkthrough with Pavlo Bayborodin, Blynk Co-Founder & CEO.

Getting Started

Custom Roles are available now for all Enterprise customers at no additional cost.

They’re ready in your Console, create your first role today and see how easy it is to manage access at scale.

Resources:

• Explore Enterprise Features
• Contact Sales

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