Building a Water Level Monitoring Solution with Blynk: +40% Sales, Development Journey, and More

“Blynk allowed us to close the loop—moving from an electronic product to a connected commercial solution, with a professional and reliable interface that users could quickly adopt.” — Ronalt Celaya, Director & Founder, Turing

1. Problem, Company & Product

Turing is a Venezuelan company specialized in automation, electronic development, and custom IoT solutions. They design and manufacture robust electronic devices tailored to the real-world conditions of the country.

One of their key products is Levelmatic, a family of level sensors designed to monitor water and diesel tanks, either locally or remotely. This solution emerged as a direct response to a structural problem in Venezuela: the instability of the potable water supply.

In many areas of the country, water is only available for a few hours a day—or just a few days a week—forcing people to rely on storage tanks. This situation creates uncertainty, anxiety, and a lack of awareness about how much water remains available.

Turing + Blynk offer a clear solution:

• Monitoring from a mobile phone
• Low-level alerts
• Pump and solenoid valve automation
• Shared access with family members, technicians, or maintenance personnel
  

Their customers include residential users, building managers, industries, hotels, farms, and service companies.

2. The Software: Other IoT Platforms, In-House, Blynk.

"As an automation company, we already had experience developing firmware, programming microcontrollers, hardware, and communication solutions. However, we consistently faced a barrier in building mobile apps that were functional, fast, and scalable.", says Ronalt.

The team evaluated other IoT platforms (ThingsBoard and Tuya) and even their own in-house solutions, but:

• They required long development times
• They didn’t offer a smooth user experience
• They had a more industrial focus and weren’t as user-centric
  
  

Blynk allowed Turing to close that loop: moving from an electronic product to a connected commercial solution with a professional, reliable interface that users could quickly adopt.

3. Building with Blynk: Simple and Stable Provisioning.

The initial development of their connected product took about 2 months from concept to the first devices running in the field.

Ronalt shared top 3 most valuable features:

1. Blynk Edgent for simple and stable provisioning
2. Visual and control widgets to create an intuitive experience
3. Web console to manage devices and provide remote support

4. Post-Launch Experience: Scalability is the Key

The Turing team uses Blynk daily for:

• Push notifications in critical situations (low level, sensor error)
• Remote dashboards, both in the app and on the console
• User and device management with differentiated roles
  
  

"Scalability has been key: we can update, maintain, and manage dozens of devices distributed across the country without the need for on-site visits.", says Ronalt.

Actual user feedback:

• “Thanks to this, I don’t need to go outside to check the tank anymore.”
• “Now I know if my family is using water responsibly.”
• “This has saved me multiple times during weeks without tap water.”
  

5. Business Impact: Boosting Sales and Loyalty

With the adoption of Blynk, Turing achieved:

• +40% increase in connected product sales
• −50% in technical visits thanks to remote support
• Higher customer loyalty due to smart monitoring and control
  

They have also managed to position their brand as an innovative company capable of solving a critical national problem with a professional, accessible, and reliable solution.

6. Looking Ahead: White Labeling, New Product Lines and More

The team is working on:

• A solar-powered, long-range LoRa version for rural areas without electricity or Wi-Fi
• Integration of new sensors: temperature, pressure, and flow rate
• An industrial line for monitoring multiple tanks simultaneously, using HMI and PLC equipment from Mitsubishi and WECON
• A white-label partnership using Blynk with Levelmatic branding
• New IoT applications for residential and industrial automation (beyond liquid level monitoring)